About Us

We’re thrilled to launch Playa People in 2025.

Susan grew up in the coastal town of San Clemente, CA, while Jeff spent his childhood enjoying lake life in Minnesota. No matter where we’re from, we’ve always felt a deep connection to the water. Now, we’re raising our son to know that life is better when you’re wet, sandy, and slightly ridiculous.

Playa People is a family-owned brand celebrating the sassy spirits and silly, salty souls who know that the best memories usually involve a splash. When you're at the beach, you shouldn't take life too seriously. 🤙