About Us

We’re thrilled to launch Playa People in 2025.

Susan grew up in the coastal town of San Clemente, CA, while Jeff spent his childhood enjoying lake life in Minnesota. No matter where we’re from, we’ve always felt a deep connection to the water — and now we’re sharing that love with our young son.

Playa People is a family-owned brand that celebrates life by the ocean — for those who feel most at home by the water. It’s for anyone who finds calm in the waves, energy in the salt air, and inspiration in the everyday rhythms of coastal living.